Playbooks for running a web shop
Launch plans, offers, payment methods, metrics and the questions to put to suppliers.
- Getting players to your web shopWhere you may link to your web shop from inside the game, which channels work everywhere, and what the conversion evidence says about who buys on the web.Reviewed 3 October 2026 · 8 min
- Web shop pricing and bonus currency: what top games giveWeb shop bonuses from Supercell, Monopoly GO and Epic, what bonus currency costs next to a cash discount, and the platform and consumer-law limits on price claims.Reviewed 8 October 2026 · 7 min
- Launching a web shop: a 90-day planA phased 90-day plan for a game web shop: model, provider, tax and consumer law, account linking, link-out rules by region, fraud, support, analytics and soft launch.Reviewed 4 October 2026 · 8 min
- Measuring D2C: the nine numbers to reportWhat to report for a web shop: web share, conversion, ARPPU, repeat rate, net revenue per $100, authorization, refunds, Visa’s dispute ratio and incrementality.Reviewed 17 September 2026 · 8 min
- Payment methods players use, market by marketWhich payment methods a game web shop needs in 14 markets, from Pix and konbini to BLIK and UPI, with what each means for refunds, chargebacks and in-game currency.Reviewed 18 September 2026 · 7 min
- Choosing a D2C payments provider: the questions to askA criteria-led map of merchants of record, PSPs and web shop builders used by game studios, and 40 questions to ask each one, with why every answer matters.Reviewed 19 September 2026 · 13 min