D2C share of revenue: game publisher tracker
Listed publishers now report how much of their revenue comes through their own stores rather than Apple, Google or Steam. This table collects the latest figure from each, taken from the company’s own release, interim report or SEC filing.
Last updated 22 September 2026. Download CSV. Free to reuse with a link back.
| Company | D2C share | Share of | Period | A year earlier | Source |
|---|---|---|---|---|---|
| DoubleDown Interactive D2C revenue $40.5m, from $10.7m a year earlier. | 52.4% | social casino revenue | Q2 2026 | 15.4% (Q2 2025) | DoubleDown Q2 2026 results |
| Stillfront Stillfront describes D2C as “negative for net revenue but accretive to gross profit and gross margin”. | 46% | bookings | Q2 2026 | 39% (Q2 2025) | Stillfront interim report Q2 2026 |
| Huuuge Games About 45% in July 2026. | 42.5% | revenue | Q2 2026 | – | Huuuge H1 2026 results |
| Playtika D2C revenue $286.9m, up 63.1% year on year. | 39.3% | revenue | Q2 2026 | 25.3% (Q2 2025) | Playtika Q2 2026 results |
| MTG Midcore district: 51%. | 38% | group revenue | Q2 2026 | 24% (Q2 2025) | MTG interim report Q2 2026 |
| Light & Wonder (SciPlay) D2C revenue $53m, up 51%. | 29% | SciPlay segment revenue | Q2 2026 | 18% (Q2 2025) | Light & Wonder 10-Q, Q2 2026 |
| Ten Square Games Monthly figure. Fishing Clash: 33%. | 24% | group bookings | June 2026 | – | Ten Square Games H1 2026 report |
| G5 Entertainment Mobile revenue processed directly, up from 11.0% in Q1 2026. | 17.2% | mobile revenue | Q2 2026 | – | G5 interim report Q2 2026 |
Read the numbers carefully
Companies measure this differently. Stillfront and Ten Square Games report share of bookings, DoubleDown reports share of social casino revenue, Light & Wonder reports it for its SciPlay segment only, and G5 reports the share of mobile revenue processed directly. Ten Square Games publishes monthly figures rather than quarterly ones. The “Share of” column keeps each company’s own basis, so compare trends within a company before comparing companies.
What moving spend to the web does to reported revenue depends on how each channel is booked. A publisher that books store sales gross, with the store fee in cost of revenue, and books web sales at the net amount a merchant of record pays it, reports less revenue for the same player spend. A lower web price has the same effect. Gross profit rises either way, because the web costs a fraction of the 15–30% store fee. Stillfront’s Q2 2026 report describes the result: D2C is “negative for net revenue but accretive to gross profit and gross margin.” TheP&L guide works through each case.
Private companies (Scopely, Supercell, Moon Active, Epic) do not publish comparable figures. Third-party estimates for them, such as Sensor Tower’s view that Monopoly GO’s web sales are around a third of its revenue, are covered in the web shop guide and labelled as estimates.